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Dr. Arif Jubaerr is a lecturer at RMIT University, Melbourne, Australia. Dr. Jubaer is also a serial entrepreneur and founder of Daily Positive (D+) a media agency of positive news, Arif Systems-an IT & business consultancy firm, and Babatye- an online clothing brand. In the last 15 years, based on his unique experiences both in the academic and industry world, Dr. Jubaer has set up business strategies, processes, policies and led product development for large enterprises and mid-to-small size businesses. Dr. Jubaer completed his Ph.D. at the University of Melbourne in Information and Communication Technology in 2010.